Haines insights

New Zealand's workforce is changing faster than many of us realise. New Zealand is getting older. We are having fewer children, and becoming more diverse than ever before. These shifts are reshaping our communities, workplaces, and economy in ways that are affecting every region, every industry, and every employer. The challenge is that many of us still talk about labour shortages as though they're temporary, something that will ease once the economy turns, or the next genera

More students, more opportunity: Why New Zealand's Higher Education sector is positioned for growth. Recent enrolment figures from our Universities paint an encouraging picture for New Zealand's tertiary education sector. Victoria University of Wellington has reported a substantial 50% increase in international students enrolled to start their studies, highlighting strong global demand for a New Zealand education. Alongside growth in international enrolments, the university i

In this article, we wanted to spend some time focusing on the job hunters, no nonsense advice from New Zealand’s longest established recruitment advertising agency. We hope that by sharing our thoughts and insights, we can ease the load, focus the mind, and contribute to more kiwis finding the right roles.

Trade Me’s latest market insights and our Global Talent Survey are telling the same story: interest in changing jobs is high, but confidence to actually move remains uneven. While intent is rising across both local and global markets, structural barriers and role friction are slowing conversion from interest to action.

Kiwis have always had one eye on the world - but are more starting to look back home?

Here in Aotearoa, we’re quietly doing something impressive. Having recently ‘sharpened our tools’ by gaining the world’s number one employer brand leadership certification (from Employer Branding College) Ben Tinker and Dan Phillips have been reflecting on where the global EB market is headed… and where we sit on that curve. The good news? We’re not just keeping pace - we’re punching above our weight. The global compass is shifting We had a great chance to step to the side,

By Ben Tinker Change in the world of work is happening all around us, sometimes by necessity, sometimes by design, and often in ways that feel entirely organic. The traditional 8:30 to 5:00 workday, a relic of the industrial age,gave way to something fundamentally new. As we all know (oh, how we know) we’re moving into an AI age. And while we haven’t fully arrived at that future, we’re moving rapidly toward it. Because of this and because of where we are in the economic cycl

By: JP TL;DR Clicks and applications alone don’t show true recruitment performance. Holistic measurement across the funnel;  awareness, consideration, conversion paired with attribution modelling, allows TA teams to understand impact, optimise campaigns, and prove value. Recruitment performance is too often judged by a single metric: the last click. But just as a hire isn’t made in one interview, a successful campaign isn’t defined by one action. The Funnel is Not Flat T