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Haines insights


From the US to NZ: Could American academics be part of New Zealand's higher education talent solution?
Could the United States be part of the solution to New Zealand's academic talent challenges?
Sep 84 min read


In most cases we’d be happy with 94.4%
The headlines have (rightly) focused on the 5.6% unemployment rate. But what about the other 94.4%?
Aug 73 min read


The ‘old’ news that's shaping our workforce future
New Zealand's workforce is changing faster than many of us realise. New Zealand is getting older. We are having fewer children, and becoming more diverse than ever before. These shifts are reshaping our communities, workplaces, and economy in ways that are affecting every region, every industry, and every employer. The challenge is that many of us still talk about labour shortages as though they're temporary, something that will ease once the economy turns, or the next genera
Jul 234 min read


When the crunch hits, go against the grain
Discover why the organisations that keep investing in early careers during economic uncertainty are best positioned for long-term success. 2026 has been a rollercoaster so far. We came into the year riding green shoots, before the energy shock took us on a wild ride down uncertainty lane. New Zealand’s economy has reacted largely as we expected. Business confidence dropped, less than 2 months after the headlines hit. There are also early signs of hiring activity dropping back
Jul 73 min read


More students, more opportunity
More students, more opportunity: Why New Zealand's Higher Education sector is positioned for growth. Recent enrolment figures from our Universities paint an encouraging picture for New Zealand's tertiary education sector. Victoria University of Wellington has reported a substantial 50% increase in international students enrolled to start their studies, highlighting strong global demand for a New Zealand education. Alongside growth in international enrolments, the university i
Jun 172 min read


Is your EVP actually yours?
Is your EVP actually yours? Of course it is..... right? But how sure are you of that? By doing nothing about your EVP, or letting your existing one slip into the shadows, the perception and reputation of your organisation as an employer could be being damaged by the day. Now’s the time to take control – to create and/or shape an authentic EVP that’s meaningful to talent both inside and outside your organisation. We’ve always got our finger on the pulse of what’s happening in
Jun 104 min read


Coming home to build? What's waiting for Kiwis in the built environment
If you’re a Kiwi working in construction, property or engineering overseas, chances are you’ve thought about coming home.
But what’s actually waiting for you here?
Jun 84 min read


This one is for the job seekers
In this article, we wanted to spend some time focusing on the job hunters, no nonsense advice from New Zealand’s longest established recruitment advertising agency. We hope that by sharing our thoughts and insights, we can ease the load, focus the mind, and contribute to more kiwis finding the right roles.
May 63 min read


People, purpose... and penguins.
In this article, Dan Phillips (our Creative Director) reflects on a recent campaign shoot that became something more than just content creation. What began as a brief to capture authentic moments for a disability services client turned into a powerful reminder of what meaningful work really looks like.
Apr 165 min read


Trade Me is seeing it locally. Our Global Talent Survey confirms it globally.
Trade Me’s latest market insights and our Global Talent Survey are telling the same story: interest in changing jobs is high, but confidence to actually move remains uneven. While intent is rising across both local and global markets, structural barriers and role friction are slowing conversion from interest to action.
Apr 132 min read


The Home advantage
Kiwis have always had one eye on the world - but are more starting to look back home?
Mar 252 min read


The threads that connect us. Every organisation has a story to tell.
There’s a kind of serendipity that only reveals itself when you pause long enough to take a look back. This is a story about that. As part of our brand identity, we’ve been doing exactly that - revisiting our history to better understand who we are today, and who we want to be next. As New Zealand’s oldest advertising agency, our past isn’t something we can (or should) ignore. We still carry the name of our founder, Charles Haines, and with it a legacy that has shaped generat
Feb 93 min read
Keep up to date with our candidate attraction trends, industry news, and our perspective on the market as it evolves.
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