By: JP TL;DR Clicks and applications alone don’t show true recruitment performance. Holistic measurement across the funnel; awareness, consideration, conversion paired with attribution modelling, allows TA teams to understand impact, optimise campaigns, and prove value. Recruitment performance is too often judged by a single metric: the last click. But just as a hire isn’t made in one interview, a successful campaign isn’t defined by one action. The Funnel is Not Flat T
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