Haines insights

In this article, Dan Phillips (our Creative Director) reflects on a recent campaign shoot that became something more than just content creation. What began as a brief to capture authentic moments for a disability services client turned into a powerful reminder of what meaningful work really looks like.

There’s a kind of serendipity that only reveals itself when you pause long enough to take a look back. This is a story about that. As part of our brand identity, we’ve been doing exactly that - revisiting our history to better understand who we are today, and who we want to be next. As New Zealand’s oldest advertising agency, our past isn’t something we can (or should) ignore. We still carry the name of our founder, Charles Haines, and with it a legacy that has shaped generat