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Haines insights


How to win attention in 3 seconds: Omnichannel planning that works
TL;DR: You’ve got three seconds to hook someone, make it count. Grab attention with clear, relevant messaging and strong visuals. Then back it up with a smart omnichannel strategy that meets candidates where they are, from TikTok to ZEIL. Consistency and clarity across every touchpoint turn interest into action. Now that you’ve written a great job ad, the next thing to understand is that In today’s digital world, you have roughly three seconds to capture someone’s interest b
Sep 15, 20252 min read


The importance of showing up: Why EVP matters in a flat market
When the market slows down, many assume it’s time to hit pause on employer branding efforts. But here's the truth: in a flat market, how you show up matters just as much. Your EVP (employer value proposition) isn’t just a glossy statement; it’s the lens through which candidates assess whether your business is worth exploring. While many organisations are currently getting hit with high volumes of applications, it’s worth asking: Who are these candidates? What is their exper
Aug 14, 20251 min read
Keep up to date with our candidate attraction trends, industry news, and our perspective on the market as it evolves.
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