Haines insights

TL;DR: Most recruitment budgets focus on short-term conversion tactics like job ads. But lasting results come from investing across the full funnel, especially in brand building and consideration. Treat recruitment like brand marketing: attribute influence, not just clicks.  Positioning recruitment marketing as an investment  In Part One, we mapped the marketing funnel to the candidate journey. Now let’s look at how budgets align to each stage and why most TA spend is stack

TD:LR: No employer brand? That silence is costing you. Without clear, consistent signals, great candidates scroll past, drop off, or choose competitors. Brand isn’t a nice-to-have, it’s a performance multiplier. It builds trust, fuels long-term growth, and makes every job ad work harder. We’ve talked about crafting better ads. About winning attention. About where to show up, and how. But even the best-placed ad can’t fix what isn’t there. Because when you don’t actively sha

By Ben Tinker Change in the world of work is happening all around us, sometimes by necessity, sometimes by design, and often in ways that feel entirely organic. The traditional 8:30 to 5:00 workday, a relic of the industrial age,gave way to something fundamentally new. As we all know (oh, how we know) we’re moving into an AI age. And while we haven’t fully arrived at that future, we’re moving rapidly toward it. Because of this and because of where we are in the economic cycl