<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Haines]]></title><description><![CDATA[Haines]]></description><link>https://www.haines.co.nz/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 04 Oct 2026 21:48:57 GMT</lastBuildDate><atom:link href="https://www.haines.co.nz/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From the US to NZ: Could American academics be part of New Zealand's higher education talent solution?]]></title><description><![CDATA[Could the United States be part of the solution to New Zealand's academic talent challenges?]]></description><link>https://www.haines.co.nz/post/from-the-us-to-nz-could-american-academics-be-part-of-new-zealand-s-higher-education-talent-solutio</link><guid isPermaLink="false">6ab08317e7e789a57318c8e0</guid><pubDate>Tue, 08 Sep 2026 01:08:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_a8e84df5152d463d96733ed98ee1c6c4~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[In most cases we’d be happy with 94.4%]]></title><description><![CDATA[The headlines have (rightly) focused on the 5.6% unemployment rate. But what about the other 94.4%?]]></description><link>https://www.haines.co.nz/post/in-most-cases-we-d-be-happy-with-94-4</link><guid isPermaLink="false">6ab084d67c72e845809f2dcd</guid><pubDate>Thu, 06 Aug 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_5fe2b2a539ab4722a7b6649429172271~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[The ‘old’ news that's shaping our workforce future]]></title><description><![CDATA[New Zealand's workforce is changing faster than many of us realise. New Zealand is getting older. We are having fewer children, and becoming more diverse than ever before. These shifts are reshaping our communities, workplaces, and economy in ways that are affecting every region, every industry, and every employer. The challenge is that many of us still talk about labour shortages as though they're temporary, something that will ease once the economy turns, or the next generation enters the...]]></description><link>https://www.haines.co.nz/post/the-old-news-that-s-shaping-our-workforce-future</link><guid isPermaLink="false">6a9df014338fe3cc70d5d4af</guid><pubDate>Wed, 22 Jul 2026 23:02:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c22ba3_280437910e89476aa843c0ab9f9984ec~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[When the crunch hits, go against the grain]]></title><description><![CDATA[Discover why the organisations that keep investing in early careers during economic uncertainty are best positioned for long-term success. 2026 has been a rollercoaster so far. We came into the year riding green shoots, before the energy shock took us on a wild ride down uncertainty lane. New Zealand’s economy has reacted largely as we expected. Business confidence dropped, less than 2 months after the headlines hit. There are also early signs of hiring activity dropping back from 14 months...]]></description><link>https://www.haines.co.nz/post/when-the-crunch-hits-go-against-the-grain</link><guid isPermaLink="false">6a9dfd31ff2777f8cf441039</guid><pubDate>Mon, 06 Jul 2026 23:55:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c22ba3_b4fa2abb2cee4f7b8194f66a407e4e08~mv2.jpeg/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[More students, more opportunity]]></title><description><![CDATA[More students, more opportunity: Why New Zealand's Higher Education sector is positioned for growth. Recent enrolment figures from our Universities paint an encouraging picture for New Zealand's tertiary education sector. Victoria University of Wellington has reported a substantial 50% increase in international students enrolled to start their studies, highlighting strong global demand for a New Zealand education. Alongside growth in international enrolments, the university is also seeing...]]></description><link>https://www.haines.co.nz/post/more-students-more-opportunity</link><guid isPermaLink="false">6a9df6b158a8b91df045b44c</guid><pubDate>Tue, 16 Jun 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c22ba3_06eb550317534b1fab2077e9aa3431b6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[Is your EVP actually yours?]]></title><description><![CDATA[Is your EVP actually yours? Of course it is..... right? But how sure are you of that? By doing nothing about your EVP, or letting your existing one slip into the shadows, the perception and reputation of your organisation as an employer could be being damaged by the day. Now’s the time to take control – to create and/or shape an authentic EVP that’s meaningful to talent both inside and outside your organisation. We’ve always got our finger on the pulse of what’s happening in the world of EVP,...]]></description><link>https://www.haines.co.nz/post/is-your-evp-actually-yours</link><guid isPermaLink="false">6a9dfe22338fe3cc70d5ef6c</guid><pubDate>Wed, 10 Jun 2026 00:00:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c22ba3_f15ad731be9d4e6a8251a8a07c0528ef~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[Coming home to build? What's waiting for Kiwis in the built environment]]></title><description><![CDATA[If you’re a Kiwi working in construction, property or engineering overseas, chances are you’ve thought about coming home.

But what’s actually waiting for you here?]]></description><link>https://www.haines.co.nz/post/coming-home-to-build-what-s-waiting-for-kiwis-in-the-built-environment</link><guid isPermaLink="false">6ab5c23d1f93d48436e4b0ee</guid><pubDate>Sun, 07 Jun 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_65bc604a906f4ab2be55927b6869c4ae~mv2.jpeg/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[This one is for the job seekers]]></title><description><![CDATA[In this article, we wanted to spend some time focusing on the job hunters, no nonsense advice from New Zealand’s longest established recruitment advertising agency. We hope that by sharing our thoughts and insights, we can ease the load, focus the mind, and contribute to more kiwis finding the right roles. ]]></description><link>https://www.haines.co.nz/post/this-one-is-for-the-job-seekers</link><guid isPermaLink="false">6ab5d09e6de3d82672a9d8d8</guid><pubDate>Tue, 05 May 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_374fb1013f854741b6535a9e033c0100~mv2.jpeg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[People, purpose... and penguins.]]></title><description><![CDATA[In this article, Dan Phillips (our Creative Director) reflects on a recent campaign shoot that became something more than just content creation. What began as a brief to capture authentic moments for a disability services client turned into a powerful reminder of what meaningful work really looks like.]]></description><link>https://www.haines.co.nz/post/people-purpose-and-penguins</link><guid isPermaLink="false">6abb2e96417aa27ab70dc208</guid><pubDate>Wed, 15 Apr 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_05e8295f40674d90aab0bcaa3802bbb6~mv2.jpeg/v1/fit/w_1000,h_562,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[Trade Me is seeing it locally. Our Global Talent Survey confirms it globally.]]></title><description><![CDATA[Trade Me’s latest market insights and our Global Talent Survey are telling the same story: interest in changing jobs is high, but confidence to actually move remains uneven. While intent is rising across both local and global markets, structural barriers and role friction are slowing conversion from interest to action.]]></description><link>https://www.haines.co.nz/post/trade-me-is-seeing-it-locally-our-global-talent-survey-confirms-it-globally</link><guid isPermaLink="false">6ab5d2266de3d82672a9e027</guid><pubDate>Sun, 12 Apr 2026 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_2c84bcd310354b92a6c77aee330acc5a~mv2.jpeg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[The Home advantage]]></title><description><![CDATA[Kiwis have always had one eye on the world - but are more starting to look back home?]]></description><link>https://www.haines.co.nz/post/the-home-advantage</link><guid isPermaLink="false">6ab5d4c06de3d82672a9ed13</guid><pubDate>Tue, 24 Mar 2026 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_836194c4ed134c96a5a13a5d3791d22e~mv2.jpeg/v1/fit/w_1000,h_658,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[The threads that connect us. Every organisation has a story to tell.]]></title><description><![CDATA[There’s a kind of serendipity that only reveals itself when you pause long enough to take a look back. This is a story about that. As part of our brand identity, we’ve been doing exactly that - revisiting our history to better understand who we are today, and who we want to be next. As New Zealand’s oldest advertising agency, our past isn’t something we can (or should) ignore. We still carry the name of our founder, Charles Haines, and with it a legacy that has shaped generations of work,...]]></description><link>https://www.haines.co.nz/post/the-threads-that-connect-us-every-organisation-has-a-story-to-tell</link><guid isPermaLink="false">6abc1dd48540df4e4555726e</guid><pubDate>Sun, 08 Feb 2026 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_33ea1ab729d24813b9156f8efc6771ea~mv2.png/v1/fit/w_807,h_454,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[The antipodean approach – evolving the world of employer brand from our shores]]></title><description><![CDATA[Here in Aotearoa, we’re quietly doing something impressive. Having recently ‘sharpened our tools’ by gaining the world’s number one employer brand leadership certification (from Employer Branding College) Ben Tinker and Dan Phillips have been reflecting on where the global EB market is headed… and where we sit on that curve. The good news? We’re not just keeping pace - we’re punching above our weight.  The global compass is shifting  We had a great chance to step to the side, take stock, and...]]></description><link>https://www.haines.co.nz/post/the-antipodean-approach-evolving-the-world-of-employer-brand-from-our-shores</link><guid isPermaLink="false">6abc2e826bdf3a2cf26ad7a7</guid><pubDate>Wed, 05 Nov 2025 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_b4da7c77da104f2e9d65116cc92d6264~mv2.png/v1/fit/w_1000,h_644,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[Generational engagement by the numbers]]></title><description><![CDATA[Different generations engage with recruitment content in distinct ways. Gen Z seeks purpose and identity, Millennials want life-aligned roles, and Gen X/Boomers value structure and recognition. Recognising these differences allows TA teams to design campaigns that resonate with each audience.  As you adopt a strategic enabler mindset, understanding generational differences becomes crucial in shaping recruitment campaigns. We’re in the most diverse workforce New Zealand has ever seen: Gen Z...]]></description><link>https://www.haines.co.nz/post/generational-engagement-by-the-numbers</link><guid isPermaLink="false">6abc51ccfb101ff39f949be0</guid><pubDate>Tue, 28 Oct 2025 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_8fc89962b52e47bcaf99e1966a0a4ecf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[The next horizon in recruitment analytics]]></title><description><![CDATA[Traditional recruitment metrics like time-to-hire and source-of-hire tell us what happened, but not why. To drive real business value, TA teams need to move from reporting to insight: understanding candidate behaviour, predicting outcomes, and linking hiring to commercial impact.  For years, recruitment analytics has largely focused on metrics that are easy to collect and quick to report: time-to-hire, source of hire, number of applications. They give us a picture of what happened, pace,...]]></description><link>https://www.haines.co.nz/post/the-next-horizon-in-recruitment-analytics</link><guid isPermaLink="false">6abc5623fb101ff39f94a2b0</guid><pubDate>Sun, 19 Oct 2025 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_6bd41245d2954a64a248d09c08412f09~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[Test, learn, repeat]]></title><description><![CDATA[TL;DR: Great recruitment campaigns aren’t built and forgotten. They’re launched fast, tested in real time, and refined with data and feedback. Marketers call it a growth loop, recruiters should live by it too.   Bringing a growth mindset to talent campaigns   In Sessions 1 and 2, we reframed recruitment through a marketing lens and explored how to invest like a brand team. Now, it’s time to make it move.   Because strategy without execution? That’s just theory.   Recruitment today is no...]]></description><link>https://www.haines.co.nz/post/test-learn-repeat</link><guid isPermaLink="false">6abc5e33524a816ac7983abf</guid><pubDate>Sun, 12 Oct 2025 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_60e22f0c4bb7437b8f376f51b88c465f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[Budget like a brand team]]></title><description><![CDATA[TL;DR: Most recruitment budgets focus on short-term conversion tactics like job ads. But lasting results come from investing across the full funnel, especially in brand building and consideration. Treat recruitment like brand marketing: attribute influence, not just clicks.   Positioning recruitment marketing as an investment   In Part One, we mapped the marketing funnel to the candidate journey. Now let’s look at how budgets align to each stage and why most TA spend is stacked at the wrong...]]></description><link>https://www.haines.co.nz/post/budget-like-a-brand-team</link><guid isPermaLink="false">6abc5f6ee432f576aac469d5</guid><pubDate>Sun, 05 Oct 2025 11:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_b501aec103374c05be14b647b430c009~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[The hidden cost of no brand]]></title><description><![CDATA[TD:LR: No employer brand? That silence is costing you. Without clear, consistent signals, great candidates scroll past, drop off, or choose competitors. Brand isn’t a nice-to-have, it’s a performance multiplier. It builds trust, fuels long-term growth, and makes every job ad work harder.  We’ve talked about crafting better ads. About winning attention. About where to show up, and how. But even the best-placed ad can’t fix what isn’t there.  Because when you don’t actively shape your employer...]]></description><link>https://www.haines.co.nz/post/the-hidden-cost-of-no-brand</link><guid isPermaLink="false">6abc612494de20867afe16bb</guid><pubDate>Sun, 21 Sep 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_3bcd11a2f39c4ec5a0a7bb09b4fb4c04~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[How to win attention in 3 seconds: Omnichannel planning that works]]></title><description><![CDATA[TL;DR: You’ve got three seconds to hook someone, make it count. Grab attention with clear, relevant messaging and strong visuals. Then back it up with a smart omnichannel strategy that meets candidates where they are, from TikTok to ZEIL. Consistency and clarity across every touchpoint turn interest into action.  Now that you’ve written a great job ad, the next thing to understand is that In today’s digital world, you have roughly three seconds to capture someone’s interest before they scroll...]]></description><link>https://www.haines.co.nz/post/how-to-win-attention-in-3-seconds-omnichannel-planning-that-works</link><guid isPermaLink="false">6abc645e94de20867afe1bf5</guid><pubDate>Sun, 14 Sep 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_29c787c3cddd4251a493277074b70da8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item><item><title><![CDATA[More than a vacancy: Rethinking the humble job ad]]></title><description><![CDATA[TL;DR: Most job ads fail because they’re generic and disconnected from brand and culture. Today’s candidates want more than duties, they want purpose, flexibility, and growth. Great ads tell a story, reflect real culture, and connect on a human level. But even the best ad needs a strong employer brand behind it to truly work.  We’ve all seen them: copy-paste job ads listing duties, bullet points, and the promise of a “competitive salary.” In a market where it's easier than ever to hit apply...]]></description><link>https://www.haines.co.nz/post/more-than-a-vacancy-rethinking-the-humble-job-ad</link><guid isPermaLink="false">6abc65254ee90e240f074361</guid><pubDate>Sun, 07 Sep 2025 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e6af39_c145636060864c72829c6d0e58e3bc4e~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haines NZ Ltd</dc:creator></item></channel></rss>